Hudson Valley Lighting Productions
Logo, Web design, print
- BrandingLogoPackaging & PrintSocial Media AssetsWebsite Design & Development
- B2B servicesfilm rentals
Custom Logo
The HVLP logo merges the technical precision of a film viewfinder with the natural beauty of the Hudson Valley. Using subtractive design techniques, we created a one-color landscape scene that captures the region’s essence while maintaining versatility for both flat and colored applications. This minimalist approach ensures the logo works seamlessly across various platforms and products, from rental stickers to branded merchandise.
The Opportunity (Overview)
Hudson Valley Lighting Productions (HVLP) needed a comprehensive brand identity to position itself as a go-to film equipment and services rental company outside of New York City. With a unique focus on the Hudson Valley, they sought a brand that would resonate with filmmakers who appreciate the region’s beauty and want to access top-tier equipment without the hassle of city rentals. Our goal was to create a cohesive visual identity and digital presence that would elevate HVLP’s profile and attract industry professionals.
Branding
The HVLP website brings a cinematic experience to users, with a “lights on set” vibe that highlights their vibrant orange-yellow color against a blacked-out background. This design choice draws attention to their top-quality equipment and services while letting the stunning visuals from their film and photography projects shine. The site is designed to be an intuitive, immersive experience, providing visitors with easy access to information about rentals, services, and the region they serve.
Our Approach (Strategy)
We took a strategic approach that highlighted HVLP’s distinct market position and regional focus. By combining a logo that incorporates the Hudson Valley’s scenic charm with modern, film-inspired design elements, we created a brand identity that stands out in a competitive market. The website was designed with a “lights on set” atmosphere, making their offerings the star of the show. Our comprehensive strategy ensured that every touchpoint, from digital assets to print materials, reinforced HVLP’s dedication to quality and professionalism.
Packaging & Print
We created a range of print materials that serve both functional and branding purposes for HVLP. From crew shirts and equipment rental stickers to informative pamphlets, each item reinforces the brand’s identity and commitment to quality. The design maintains the aesthetic consistency of HVLP’s logo and website, ensuring a professional yet approachable look that resonates with their target audience.
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