JWLS Customs

Logo, Web design, print

Print & Packaging

For the “Lovely x Deadly” collection, we developed 10 custom designs ready for print, incorporating Jules’s original horror-inspired artwork. We created a custom typography font based on her handwriting, providing a personalized touch to the mass-produced pieces. Additionally, we designed packaging materials that reflect JWLS’s unique aesthetic, ensuring a consistent brand experience from the moment customers receive their orders.

The Opportunity (Overview)

JWLS Customs, led by Jules, specializes in horror-inspired wearable art and custom clothing pieces. From one-of-a-kind, hand-painted designs to printed mass-produced items like hoodies and T-shirts, JWLS creates bold fashion for those who love to stand out. Jules approached us to help elevate her brand’s online presence, expand the reach of her “Lovely x Deadly” collection, and ensure her creative vision was reflected across all customer touchpoints.

Social Media Assets

To amplify JWLS’s presence online, we assisted with social media branding by providing custom assets, including retouched photos and unique visual elements for Instagram and other platforms. Our goal was to keep the look raw and edgy while maintaining a polished presentation that aligns with Jules’s artistic vision, encouraging followers to engage with the brand and follow along for daily updates.

Our Approach (Strategy)

Our approach focused on blending JWLS’s edgy, handcrafted style with modern e-commerce functionality. We aimed to create a digital experience that was both efficient and visually striking, showcasing the artistry behind her clothing while providing essential online shopping features. We also worked on establishing a consistent visual identity across digital and print media to ensure JWLS’s unique style was present in every aspect of the brand.

Website

The new website for JWLS Customs is simplistic yet functional, designed to cater to both custom art requests and mass-produced clothing buyers. It features multiple payment options, an account system, AfterShip integration for seamless order tracking, and a custom contact form for clients to request one-of-a-kind pieces. The site captures the brand’s raw and artistic energy while delivering a smooth shopping experience.

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