Winky Hosted
Logo, Web design, print
- BrandingLogoPackaging & PrintWebsite Design & Development
- B2B servicesweb hosting
Custom Logo
We revamped Winky Hosted’s logo by modernizing their beloved mascot, Winky the cat. The new design features Winky in a bold silhouette, standing in a proud and confident pose. This updated look conveys a sense of reliability and readiness, symbolizing the company’s award-winning servers and customer-focused service. The simplified design ensures versatility, allowing the logo to be easily recognized across various digital and print platforms.
The Opportunity (Overview)
Winky Hosted, an affordable alternative to major web hosting providers, came to us with a clear vision: they wanted a rebrand that balanced standing out from the competition with fitting in enough to be immediately recognizable as a hosting service. With humble beginnings and a reputation for transparency, Winky Hosted sought to refresh their logo, create a comprehensive branding guide, and build a modern website that would reflect their core values of honesty and approachability.
Branding
For the branding, we maintained a color palette that resonates with the web hosting industry while incorporating a unique twist to help Winky Hosted stand out. The updated branding style balances familiarity with distinctiveness, making it easy for customers to recognize Winky Hosted as a friendly and approachable alternative to bigger hosting companies. We created a detailed branding guide, including usage guidelines for colors, fonts, and iconography, ensuring consistency across all marketing materials and digital assets.
Our Approach (Strategy)
To bring Winky Hosted’s identity to life, we crafted a strategy centered around retaining their friendly mascot, Winky the cat, while modernizing the design to appeal to today’s web hosting audience. We maintained a familiar color palette common in the industry, with a distinct twist to make Winky Hosted’s brand more memorable. The website’s maximalist design showcased facts, statistics, and transparent pricing, ensuring that visitors could easily see the value and honesty Winky Hosted offers. The result was a cohesive brand refresh that kept the company’s roots intact while positioning them as a contemporary, trustworthy option.
Website
The new Winky Hosted website embraces a maximalist approach, with an emphasis on transparency and user empowerment. We designed the site to highlight the company’s facts, statistics, and award-winning uptime, making it easy for potential customers to see exactly what they’re getting. With a focus on clean navigation and mobile responsiveness, the website offers a seamless experience, reflecting the straightforward nature of Winky Hosted’s services.
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