Weasel Warrior Studios
Logo, Web design, print
- BrandingLogoPackaging & PrintSocial Media AssetsWebsite Design & Development
- B2C servicesentertainment publishinggaming
Custom Logo & Branding
We redefined the Weasel Warrior Studios logo to better represent the brand’s evolution. The new circular design features a weasel wrapped around a spartan helmet, cleverly using negative space to illustrate both the weasel and warrior. This versatile silhouette works seamlessly across digital platforms and merchandise, ensuring that the brand is easily recognizable even at smaller sizes, making it ideal for mobile use.
The Opportunity (Overview)
Weasel Warrior Studios (WWS), a mobile gaming company, needed a comprehensive brand refresh in preparation for the launch of their new game, Popcorn Invasion. Their original hand-drawn logo no longer fit the company’s evolving values, and their digital presence required a stronger focus on mobile-friendly design to engage their target audience. Our task was to revamp WWS’s brand identity from the ground up, creating a cohesive look across all platforms to support a successful game launch.
Social Media Assets
To establish brand consistency across platforms, we developed custom social media assets that reflect the updated logo and visual identity. This included branded hero images, banners, and social media templates, all incorporated into a detailed branding guide for future use by WWS’s artists. The refreshed social media presence helped to build anticipation for Popcorn Invasion and supported the successful launch campaign, keeping fans engaged and connected across all channels.
Our Approach (Strategy)
To ensure a strong and cohesive brand presence, we reimagined WWS’s identity with a modern yet playful style that would appeal to mobile gamers. The strategy involved a complete redesign of the logo, a mobile-first website, and updated social media assets. Our efforts culminated in a start-to-finish campaign that helped WWS achieve over 30,000 downloads of Popcorn Invasion across Android and Apple devices within the first month of its release. This rebranding set the foundation for WWS to continue expanding its player base with a stronger, more consistent identity.
Website Design
The redesigned WWS website emphasizes mobile-centric, responsive design, catering specifically to their mobile gaming audience. The site features custom hero images that echo the new brand identity and showcase the vibrant, engaging world of Popcorn Invasion. With a streamlined user interface, the website provides an intuitive browsing experience that invites visitors to explore games, updates, and social channels.
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